Brownsburg’s economy is strong. New companies move into town while local entrepreneurs take the plunge and open storefronts. Do you ever wonder what is needed to establish a customer base in this city? In addition to having an excellent business plan, well-received product or service, and a vision for expansion, you also need the right business signs and graphics in Brownsburg IN.
Building Signs are Wayfinding Tools with a Branding Mission
At face value, the building sign alerts the customer to the location where s/he can find your store or service establishment. Vibrant colors, the display of your corporate font as well as color palette, and illumination combine to make the signage visible, ideal for brand communication, and suitable for advertising. There are a number of options open to you.
- Channel letters. Choose from front, back, and combo lit letters to present your font with built-in LEDs.
- Dimensional letters. Although these products do not come with light sources, they can still be good options if you have façade-mounted spotlights. Typical material selections include metal, acrylic, and sign foam.
- Box cabinets. Choose from a geometric shape or custom-shaped product. The latter is an excellent way of creating name recognition.
Window Graphics Repeat a Building Sign’s Brand Message
Because not everyone approaches your office or shop from across the street, which would allow for taking in the venue’s signage, repeat it with colorful graphics on your glass panes. The combination of the building and window signs create a powerful advertising one-two punch that gets your business noticed.
“Opening Soon” or “Now Open” Banners Appeal to a Targeted Customer Base
Let the local consumer know that you will soon open your doors to sell widgets. By having this notice on display where it is very easy to see for everyone, it makes sense that potential shoppers will make a note of your presence. If you are bringing a business to the area that already has a lot of local competition, we recommend getting your other exterior signage products up as soon as possible. Doing so lets the shoppers build name recognition, brand awareness, and product knowledge.
Vehicle Graphics Bring the Mobile Marketing Component to the Table
Some business clients like the idea of hitting the ground running. They will order vehicle lettering to identify cars, trucks, or vans they use in the course of their daily commercial activities. (Other graphics options include partial and full wraps.) Another set of business clients will wait with the mobile aspect of marketing until they have a core consumer group established that sustains the company at its current level. Both approaches can work, although those with an aggressive mobile marketing strategy tend to build a customer base that is wider.
Ordering Business Signs and Graphics in Brownsburg IN
If you are thinking of ordering a first signage suite for a new company, or you are redoing your markers and want a fresh set of eyes to look at the setup, we can help. Contact our business sign experts to learn more about your options and to discover the most useful product combinations for bringing in customers.
Schedule a consultation appointment today!
