Mark Your Location

Monument signs are a great option for any business, but they work incredibly well for offices or stores located in large parking lots or at the end of long driveways. These signs create interesting displays but also serve as markers for your location. When people see your monument sign, they’ll know exactly where to turn to find your business. You can even use these signs as a reference when giving your clients directions. Monument signs make for excellent landmarks because they are hard to miss and grab the attention of passersby.

An Eye-Catching Combination

Monument signs combine great structural components with strong graphic design to create a sign that is impossible to ignore. These signs can be placed in spots that will highlight the beauty of the sign or the beauty of your landscaping. All of this combines to create a sign that fits your business perfectly. And you have a number of options with this type of signage. You’ll be able to choose different materials, different designs and different display types. This allows us to create a sign that will work for your business and do exactly what you need it to.

Build Confidence

Monument signs also create a professional look for your business. This professional look combined with the permanence of your sign creates a display that will attract people. A permanent display says a lot about your own confidence in your business, its staying power and the community you work in. This makes it easier for people to trust your business and builds familiarity with your community. These signs anchor you to your community by showing them you intend to stay and have specifically chose your location to make your business a success.

Monument Signs for Your Business

If you’re looking for monument signs, contact out team today to discuss your options.

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Stone is Strong and Lasts Long

Certain businesses may want to go big and bold with their exterior signage. A stone monument sign could be a very effective choice for a well-regarded law firm, perhaps, or even an upscale suburban housing development. Or maybe you own a luxury bed and breakfast that is as respectable as it is charming. In that instance, stone could be a beautiful and polished option that will get you return visitors.

Brick is Bold and Beautiful

Maybe you are a family-owned contractor business that helps maintain majestic brick buildings in the historic part of town. Choosing a monument sign that is made of brick could reinforce your brand message as well as look just as majestic as the buildings you restore.

Wood is Polished and Pretty

Wood can be a lovely idea for a local tool and home repair shop. It can be finished and polished so that it is smooth-looking yet rustic and quaint. Carve or sandblast your wooden sign for an extra special effect. Just be careful, though—wood is prone to insect and water damage and can warp easily under certain circumstances.

Imitation Materials Work Too

For a less expensive yet still respectable look, try on imitation materials for size. Imitation brick, stone and wood all look like the real thing, but cost a fraction of the price. They can be easily molded or sculpted to be any size or shape, making them a bit simpler to work with than the other more costly materials listed above.

Get the Best Monument Sign Materials for You

You’ve learned a little more information about the different types of monument sign materials, so when you’re ready to create your perfect exterior monument sign for your business, go ahead and give Schaefer Sign Works a call. We are skilled in creating any kind of sign, and we offer only the best materials for you, as well as outstanding service. Act now and get a free quote.

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Once we suggest placing a signage solution closer to the entrance of the parking lot, some members of the local business community are unsure if this works. So, what is a monument sign, and why do you need one (because yes, you really do)?

Monument Signs are Beacons

Have you noticed that many business owners place their monument signs near the entrances to the parking lots? Fast food restaurants frequently put a second product near the entrance to the drive-through. The reasons are clear: monuments are beacons that attract motorists’ attention. This, in turn, allows drivers to change lanes accordingly and make it into your parking lot. Once there, they are far more likely to complete the purchase.

Monuments also encourage the impulse stop. This type of stop occurs when a driver notices your business’ information and decides to visit you on a whim. Quite often, passengers and particularly children also influence this decision. In short, the monument can be the one exterior sign that increases your foot traffic and therefore heightens the likelihood of the impulse buy. Even if a consumer simply stops by to ask questions about your services, consider that this interaction might not have happened without the marker that advertises your presence at that location.

Design Choices Allow for a Fully Customized Display

In the past, brick and mortar construction was the norm. Now, you have additional alternatives. Examples include pre-formed foam monuments that easily mimic the look of bricks and stucco, post and panel setups that include electrical cabinets, and metal with acrylic signs that appeal to a contemporary demographic.

Illumination may be built in with LEDs or supplied externally with landscape spotlights. Some clients have had excellent success with the integration of illuminated channel letters with their brick and mortar or foam products. Others like the idea of featuring metal with push-through acrylic lettering that illuminates from the inside of the sign. Choose from shapes that feature curves, straight edges, or display as triangles, squares, and even columns.

Now That You Know What a Monument Sign is, Here is How to Order One

What is a monument sign, if not an opportunity to present your brand message in such a way that it stands out more to the segment of customers who drive past a location at higher rates of speed? Rather than selecting a design because another business features it, discuss your thoughts with our graphic artists. We investigate the zoning rules that govern your area, which determines the acceptable sizing. Next, we help you select a material and display combination that gets across the message you want to convey.

Call us today to schedule a design consultation!

The post What is a Monument Sign and Why Do You Need One? appeared first on Schaefer Sign Works.