Vehicle graphics are a great way to add all of the information, branding and professionalism you need to your food truck.

Branding

A food truck may not need to look as good as a brick and mortar establishment, but that doesn’t mean that it shouldn’t. If you own or operate a food truck, a little bit of branding and a few well-placed images can go a long way. Just like a regular restaurant, you’ll want to build a brand that people recognize and associate with your food. If your food is good, but your branding is forgettable, you won’t get as much return business as you could. And not everyone is hip to the idea that food trucks are the future of good eating. So, you’ll want to make sure that your truck doesn’t drive these food truck novices further away.

Information

You’ll want to include the relevant contact information on your truck too. You can include your name and phone number, but you can also display your Twitter handle. This ensures that loyal customers and new diners will know where to find you when you set up. Not to mention, you’ll grow your Twitter following. You may want to even add a little bit about the history of your truck. This could make for an interesting bit of reading as your diners wait for service.

Professionalism

Street food is often considered less than ideal, sometimes even downright dangerous. You’ll want to make sure that people feel at ease as they eat your food. You don’t want to drive people away just because your food truck doesn’t look like a professional, established base of operations for your culinary endeavors. By adding the right vehicle graphics and lettering to your food truck, you can add a professional and uniform look to your vehicle. This automatically increases your perceived trustworthiness. If people trust you, they trust that your food is safe and made to a certain standard.

Vehicle Graphics for Your Food Truck

If you own or operate a food truck, vehicle graphics and lettering by Schaefer Sign Works can build your brand and your reputation.

If you’re interested in vehicle graphics for your food truck, or for any vehicle, call our expert team today to discuss the benefits!

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Catch the Attention of Passersby with Colorful Designs

In a world of black on factory white lettering, stand out with vibrant colors. One of the many advantages that a vehicle wrap brings to the table is its ability to wow with gradient color changes, bold tones, and fantastic images that are as attention getting as they are eye candy. We recommend treating not just the vehicle itself but also the rear and rear side windows with perforated vinyl wraps that continue your message without stopping at the glass.

Differentiate Your Business from Competitors with Taglines and Details

The larger the vehicle, the more space you have to make your appeal to the consumer. What makes your business stand out from the competition that is moving in on your territory? If you are a service provider that offers around-the-clock accessibility or same-day service, spell it out as part of the full or partial wrap. Show the prospective customer why doing business with you is advantageous. Depending on the aggressiveness of your competitors, we recommend focusing on your brand appeal versus a company advertisement.

Cause Eyes to Linger with High-definition Images

The consumer is conditioned to expect larger than life images to depict faded edges, pixels, and washed out colors. These are the hallmarks of high-quantity, low-budget print runs. Stand out by causing customers to stop in their tracks. When the graphic on your car, truck, or van depicts an image that is so lifelike it could leap from the wrap, you know that you have succeeded in reaching a wow factor. This level of image quality is easy for our experts to achieve. We use the highest quality print equipment and manufacturer-preferred substrates for any wrap.

Help Consumers to Realize the Importance of a Product or Service with Realistic Graphics

Vignettes make television commercial successful. They persuade the shopper to become a buyer because they make it possible for someone to envision their needs for a product or service. You can do the same on the side of your vehicle with an image that is realistic in its depiction. This type of ad campaign can be more profitable than a lettering-only setup your competitors choose.

Order Fleet Wraps in Carmel, IN

With the availability of full and partial wraps, you are in the unique position of making any business stand out while staying within your budget. Contact our vehicle graphics experts today to learn more about your options!

The post How to Win New Customers with Fleet Wraps in Carmel IN appeared first on Schaefer Sign Works.

The Full Wrap (a.k.a. the Corvette of Vehicle Graphics)

There is no doubt that a full wrap is the best way of getting your marketing and branding messages across. The larger the vehicle, the more impact it will have on consumers. For example, if you run a restaurant or catering business, you cannot afford to leave your delivery van untreated. Because a full wrap capitalizes on every square inch of a vehicle’s exterior, you can show off images of your products, present a tagline, ensure the proper display of a company’s name and logo, and make contact information readily available.

The Partial Wrap

We offer three-quarter, half, and one-quarter wraps. These products fall into the category of partial wrap products. They are in no way inferior to the creation of full wraps. The only difference is in the space you allocate to your marketing message. For example, a three-quarter wrap may leave a part of the vehicle’s exterior blank while covering the rest. Mind you, unless the design calls for it, we do not just suddenly end the graphic. Instead, we blend it in with the vehicle’s factory paint job. Augment partial and full wraps with perforated vinyl window graphics for rear and rear side windows to continue a particular image or message.

Graphics and Lettering Introduce a Brand, Product, or Business

When we meet with our business clients to put together the look for a graphics and lettering package, we stress the importance of having a central message. Typically, this refers to one of three options.

1. Branding. Show the consumer how you differ from the competition. Focus your displays on service-oriented details.
2. Product marketing. Introduce a new product line or underscore your company’s primary merchandise selection. Doing so ensures that anyone who sees the display forms solid product knowledge that will help with making buying decisions when seeking out these items.
3. Business advertising. Generate name recognition with a graphics and lettering package that focuses on your corporate persona. This is an excellent option for a new start-up or a business that is re-branding. If the latter is the case, we recommend featuring some of your older graphics alongside the newer updates to show the transition and help the consumer generate updated brand awareness.

How to Order Vehicle Graphics in Zionsville IN

Schaefer Sign Works is your go-to venue for customized vehicle graphics. No job is too small or too large for our experts. We serve the business communities in and around Zionsville, Indianapolis, Brownsburg, Carmel, Westfield, Fishers, Noblesville, and Evansville, IN.

Call us today to set up a creative design consultation!

The post Vehicle Graphics in Zionsville IN? We Do Those! appeared first on Schaefer Sign Works.

Building Signs are Wayfinding Tools with a Branding Mission

At face value, the building sign alerts the customer to the location where s/he can find your store or service establishment. Vibrant colors, the display of your corporate font as well as color palette, and illumination combine to make the signage visible, ideal for brand communication, and suitable for advertising. There are a number of options open to you.

• Channel letters. Choose from front, back, and combo lit letters to present your font with built-in LEDs.
• Dimensional letters. Although these products do not come with light sources, they can still be good options if you have façade-mounted spotlights. Typical material selections include metal, acrylic, and sign foam.
• Box cabinets. Choose from a geometric shape or custom-shaped product. The latter is an excellent way of creating name recognition.

Window Graphics Repeat a Building Sign’s Brand Message

Because not everyone approaches your office or shop from across the street, which would allow for taking in the venue’s signage, repeat it with colorful graphics on your glass panes. The combination of the building and window signs create a powerful advertising one-two punch that gets your business noticed.

“Opening Soon” or “Now Open” Banners Appeal to a Targeted Customer Base

Let the local consumer know that you will soon open your doors to sell widgets. By having this notice on display where it is very easy to see for everyone, it makes sense that potential shoppers will make a note of your presence. If you are bringing a business to the area that already has a lot of local competition, we recommend getting your other exterior signage products up as soon as possible. Doing so lets the shoppers build name recognition, brand awareness, and product knowledge.

Vehicle Graphics Bring the Mobile Marketing Component to the Table

Some business clients like the idea of hitting the ground running. They will order vehicle lettering to identify cars, trucks, or vans they use in the course of their daily commercial activities. (Other graphics options include partial and full wraps.) Another set of business clients will wait with the mobile aspect of marketing until they have a core consumer group established that sustains the company at its current level. Both approaches can work, although those with an aggressive mobile marketing strategy tend to build a customer base that is wider.

Ordering Business Signs and Graphics in Brownsburg IN

If you are thinking of ordering a first signage suite for a new company, or you are redoing your markers and want a fresh set of eyes to look at the setup, we can help. Contact our business sign experts to learn more about your options and to discover the most useful product combinations for bringing in customers.

Schedule a consultation appointment today!

The post How to Build a Customer Base with Business Signs and Graphics in Brownsburg IN appeared first on Schaefer Sign Works.

1. Cheaper Than a Professional Paint Job

Boat wraps are quickly becoming a cost-effective option for local hobbyists who want a vessel that communicates their personalities. Because a gel coat paint job is an expensive undertaking, boaters typically decline this option. Unlike a car with a so-so paint job, which is still fine to drive around town, a boat with a cheap paint job may lead to water damage in parts of the hull. A wrap, on the other hand, does not damage the already existing factory color coat but rather changes it to something that you can love.

2. Faster Than a Paint Job

To do it right, a set of professionals would have to strip your boat of its paint, sand down the hull, tape off the areas you do not want to see colored, and then apply multiple coats of paint. In addition to the prohibitive cost, which is a major reason why seasonal hobbyists do not want to go this route, there is the time that the vessel has to remain in dry dock. With the fishing and boating seasons heating up, this could set you back weeks. If the marina is busy, you might be looking at months.

3. Ideal for Hobbyists with an Eye on Cost, Time, and Versatility

If pennies on the dollar and hours instead of weeks sound better than the other option, a wrap is ideally suited for your needs. Because it allows a broad range of specialty treatments that no paint sprayer can accommodate, we can customize the vessel’s overall appearance that allows for a unique design. Take, for example, gradient color changes. If you like the idea of subtle tone changes that take place in the midst of the hull and then result in the display of a different color on the other side, you cannot go wrong with a custom wrap.

Commission Your Next Set of Boat Wraps in Indianapolis

Our graphic artists handle anything from standard boat lettering to graphics and hull wraps. We understand the intricacies involved in the creation of a look that is just right. If you are unsure whether a full or partial wrap would work the best for you, simply ask our vinyl graphics pros for assistance. Because they can show you what the finished product will look like before you order it, there is always an opportunity to make changes.

Call us today to order a boat wrap that lets you hit the water in style this year!

The post Top 3 Reasons to Choose Boat Wraps in Indianapolis appeared first on Schaefer Sign Works.