Positive Characteristics

First of all, pylon signs are made of metal construction, which makes them very durable. Weather conditions cannot damage them and they can stand the test of time. The strong construction will secure the long functionality. At the same time, the signs are big, so everyone can notice them. When these characteristics combine, you get the solution that is durable and attractive. It has the potential to represent your business effectively.

Different Businesses

So many different businesses are adequate for pylon signage. You can use these signs if you have businesses like:

• Car dealership
• Retail locations
• Shopping plazas
• All other locations

Usually, the location of the sign is close to the business place, so the potential customers can find it easily. Sometimes, the signs by the road aren’t big enough, so you can miss most of them. In the case of pylon signs, the situation is different. You simply cannot miss the pylon sign when it’s installed by the road. Huge letters and tall construction send the clear message. All you have to do is follow the direction while looking for the right business location.

Stand Out From the Crowd

If you want to attract more people, choose pylon signs and get the benefits of the effective marketing. You will definitely stand out from the competition, as your sign attracts more customers. In this case, the bigger sign means bigger success. That is the crucial point of pylon signs.

The design and the construction of pylon signs are complex sometimes, but with the help of the right professionals, everything is easier. If you want to get the best assistance, contact the staff of Schaefer Sign Works. We will be more than happy to help you find the most productive ideas for your business. Together, we can design the effective pylon sign that will make a huge difference. 

The post Pylon Signs: Great Choice for Identifying Your Business appeared first on Schaefer Sign Works.

According to a study, attracting a new customer costs five times more than maintaining a relationship with a current one. That’s why it’s crucial to develop a long-lasting connection with your clientele and improve your customer loyalty practices.

Here are some useful strategies that will help you keep the customers engaged and eager to return.

1. Financial Incentives.

Incentives are the most straightforward method of showing the clients that you care about them and that you value their loyalty. Fidelity programs are easier to implement in e-commerce, but they can be applied in retail as well.

In e-commerce, the customer can receive some fidelity points after each purchase, points that can be used later as discounts or for getting free products. In retail, we can also create a “fidelity points” system, but discount vouchers are more effective. For example, if a customer makes a $100+ purchase from our store, we can hand him/her a 10% discount voucher, usable in the next two weeks.

2. Creating an Emotional Bond.

When shopping, many customers let themselves be driven by emotions. Emotions can either establish or ruin the bond with your customers, so you need to be extremely careful. To build an emotional connection with your customers, you need to show that you care about them, about their opinions and preferences.

Email marketing is a very reliable and effective loyalty method since it allows you to thank the clients for their previous purchase and to promote some of your products without looking too pushy. Also, many small businesses choose to connect with their customers through hand-written “Thank You!” notes. They might be a little time consuming, but they are the most profound method of showing your consideration towards the client.

3. Connecting With the Customers That Didn’t Make a Purchase.

Most retailers consider a customer as a person who purchased at least one product from their store. This is completely false. A customer is a person who visits our store, no matter if he/she makes a purchase or just checks the products.

A customer who hasn’t made a purchase can easily return at any time and should be labeled as a potentially loyal customer. In this case, the concept of conversion should be applied. According to this principle, any action that a customer performs while in our shop (sharing the email address, adding products to the cart, signing up for a newsletter) should be considered a conversion and treated with high value.

If you keep the customers connected, they will eventually become active clients and start purchasing from your store on a regular basis.

Make Sure That Your Customers Return.

Depending on your business’ profile, you can apply different loyalty strategies or create new ones. At Schaefer Sign Works we can assist you with that, and help you create a customized loyalty strategy for your particular business. If you want to benefit from our professional and effective services, contact us today.

The post Strategies to Keep the Conversation Going After Customers Leave Your Shop appeared first on Schaefer Sign Works.

USBR 50

U.S. Bicycle Route 50 runs right through the south end of Indianapolis. What you might not know is that this bicycle route runs through Ohio, Pennsylvania, Maryland and Washington D.C. too. One of the great things about a bike route like this, is that recreational cyclists can use this system as well as more experienced bikers. That means locals can travel the route with ease and explore parts of Indiana they may not have ever seen. But it also means that there will be cyclists who are coming from as far as the East Coast. These hard-core cyclists can ride this bike route across almost half of the U.S. and there are plans to extend USBR 50 all the way to San Francisco. This makes USBR 50 a highway for tourists on bikes.

An Opportunity

The cyclists who are touring the states on this route need lodging, food and other services along the path. This gives your business the opportunity to market to these individuals and prepare for more as they expand the route. As more people begin to trek across the U.S. on their bikes, towns with great biking reputations will become hotspots for cycling tourism. Indianapolis is already a city with great cycling infrastructure. By making sure that your business is prepared and open to this, you can grow your business now and in the future.

Make the Most of It

You’ll want to make sure that you’re clearly identifying your business and what you offer to grab the attention of these individuals. They aren’t always going to have time to stop and shop around, so make sure they can identify you quickly by your signage. You’ll also want to make sure that your business is as welcoming and hospitable as you can make it. These cyclists will be looking forward to a respite from being out in the elements all day, so make sure your signs are warm and inviting. The more exposure you get with cyclists, the more likely you’ll build a reputation for being a spot to stop and visit while traveling Bicycle Route 50.

The post Attract Bicycle Business Along USBR 50 with the Right Look for Your Signs appeared first on Schaefer Sign Works.

High-density Urethane is an Excellent Building Sign Material

Also known as HDU, this manmade material excels in durability. It neither rots nor presents anything of interest to insects. As a result, it is ideally suited for the display on your façade. When you want to think outside the channel letter and electrical cabinet box that so many other professionals remain in, consider the value of displaying a panel sign featuring this setup. Granted, HDU panels do not offer built-in illumination. That said, it is easy to install a set of building lights to provide after-dark lighting. The three-dimensional characters of sandblasted HDU boards are sure to impress.

Window and Door Lettering Provides Important Information

While the building sign is a major branding and wayfinding tool, consider the window lettering to be an informational presentation. It answers questions for patients who might have arrived after hours. By doing so, you provide the opportunity for a future interaction when the clinic is open. But if you do not present the types of details a prospective patient may be looking for, this consumer might move on to a competitor who does.

Of primary importance is, of course, the repetition of your clinic’s name and logo. Offer the names of primary caregivers, which is ideal for the consumer who wants to ensure that insurers will cover services. Contact information in the form of a phone number is vital. Present the hours of operation and any special details that make scheduling appointments easier. For example, if you routinely schedule well visits on certain days, let folks know so ahead of time.

Dazzle with a Lobby Sign

We have already discussed the importance of having an excellent lobby sign. There are no two ways around it: the lobby sign makes the important first impression. Our graphic artists work in close collaboration with members of the medical community to ensure that their brand messages get translated perfectly with the combination of material selections, installation options, and design styles. For example, a pediatric dentist has different material and display needs than a radiologist who caters primarily to an adult clientele. When we visit your location for a site survey, we assist you with the selection of the right focal wall as well as the ideal sizing of the lettering to ensure that the product fits in perfectly with the overall ambiance of the setting.

How to Order Medical Office Signs in Brownsburg, IN

When you are ready to wow future and current patients with excellent signage, discuss your thoughts with our experts. We work with you to put together a comprehensive signage design package that ensures a seamless transition from the outside to the inside. Of course, if you only need one signage product, we gladly accommodate you there, too. Call us today to find out more!

The post Introduce Your Clinic with Medical Office Signs in Brownsburg IN appeared first on Schaefer Sign Works.

1. Small Fonts Make Signage Difficult to Read

We conduct site surveys before giving an opinion on the letter height for any location. The reason is simple: drivers. The speed with which motorists drive past your location determines how tall the letters need to be for them to be able to read information in the two to three seconds they have. Make a mistake here, and your customers keep on driving past your business. Some may turn around; others will not.

2. Lack of Clarity Turns off Prospective Buyers

Spell out your niche. Unless you have a devoted clientele that knows exactly what hides behind a one-word moniker, we suggest adding a brief explanation. For example, “Dot’s” could be anything. Spell out if it is a boutique, bakery, pet supply store, or hair salon. Unless a consumer is truly adventurous, s/he will not stop in to learn more about your company.

3. Information Overload Leads to Data Clutter

On the other side of the equation, you have data overload. If you have display windows that show clearly what you sell or offer, a niche explanation may not be necessary. The trick here is to temper the need to inform with the actual display opportunities your venue features. Once again, a site survey is instrumental in providing you with the feedback you need to make an informed buying decision. Our experts assess your location, make a note of signage used by nearby businesses, and then provide you with options that ensure you stand out in all the right ways.

4. Script Fonts and Text Effects Cause Problems

On your website, the old-English font and text effects look fun. When you make them larger and place them on a variety of exterior signs, they detract from your professional message. Rather than translating an element of fun into the building sign and other marker applications, they make the display look less than expert. Striking a balance here can be difficult. We frequently work with business clients who need assistance with the creation of a corporate logo and lettering presentation that hints at the online or in-store ambiance without compromising legibility.

5. Missing Color Contrasts

Your façade is off white. Your lettering is beige with white edges. There is little in the way of contrast. We can fix that and let you stay true to your corporate color palette. Something as simple as a board behind your building letters can provide the needed color contrast that lets you feature the tones you like on a surface that would otherwise hide them.

Learn More about Building Signage in Indianapolis IN

If we have piqued your interest in finding out more about signage mistakes to avoid, we gladly help. Contact our experts today with any questions you might have!

The post Top 5 Mistakes Almost Everyone Makes When First Ordering Business Signage in Indianapolis IN appeared first on Schaefer Sign Works.

1. Feature an Identical Color Display

Color play is an integral part of your brand message. It elicits a visceral response from your customers. When your lettering features a highly noticeable color, replicate it – at least in part – on your logo display as well. If you choose to put together a logo board for your lobby, you can emphasize the color play by selecting a high-contrast backdrop tone. Go for the gusto by painting your display wall in an identical tone as your logo color.

2. A Shape Plus a Corporate Name Make for a Great Lobby Logo

Layering is a fantastic method of generating attention. By placing your lettering on top of your logo’s features, you succeed in creating a three-dimensional look that is not lost on your clients. It emphasizes your branding and takes control of the setting’s spatial dimensions. At the same time, this appearance succeeds in catching the eye. Reinforce brand recognition by repeating the look on other signage products that you select later on. Because it is imperative that subsequent markers match the lobby sign’s overall presentation, you cannot go wrong by integrating the appearance.

3. Allow for the Logo’s Ornamental Quality to Shine

Some business owners select a logo design that has distinct decorative qualities. If this applies to your setup, we recommend emphasizing this trait. Typically, you have two options: feature the logo as a focal point of your brand presentation or select a color that emphasizes its separateness while nevertheless fitting in perfectly with the display. There is no right or wrong way. Instead, it depends on your taste as well as your lobby’s overall color scheme. By creating both signage components with the same material, you preserve the product’s congruent qualities.

4. Introduce Your Lettering with the Logo Display

Other clients ensure that the logo receives first billing in their efforts to present a brand message. They accomplish this goal by placing the image in front of the lettering, which makes up the introduction of their corporate identities. In so doing, they almost force brand recognition simply by requiring clients to take in the logo first and the explanation second. This decision creates a powerful mnemonic device that achieves reliable results.

Do You Need a Lobby Logo Sign?

The graphic artists at Schaefer Sign Works understand how to communicate your brand message with materials, sizing, and installation methods. You find our shop at 5665 West 74th Street in Indianapolis, IN. We serve the business communities in and around Indianapolis, Brownsburg, Zionsville, Carmel, Westfield, Fishers, Noblesville, and Evansville, IN. When you want expert input and assistance with your next lobby sign, we can help.

Call us today!

The post 4 Tips from Our Lobby Logo Sign Pros appeared first on Schaefer Sign Works.

Once we suggest placing a signage solution closer to the entrance of the parking lot, some members of the local business community are unsure if this works. So, what is a monument sign, and why do you need one (because yes, you really do)?

Monument Signs are Beacons

Have you noticed that many business owners place their monument signs near the entrances to the parking lots? Fast food restaurants frequently put a second product near the entrance to the drive-through. The reasons are clear: monuments are beacons that attract motorists’ attention. This, in turn, allows drivers to change lanes accordingly and make it into your parking lot. Once there, they are far more likely to complete the purchase.

Monuments also encourage the impulse stop. This type of stop occurs when a driver notices your business’ information and decides to visit you on a whim. Quite often, passengers and particularly children also influence this decision. In short, the monument can be the one exterior sign that increases your foot traffic and therefore heightens the likelihood of the impulse buy. Even if a consumer simply stops by to ask questions about your services, consider that this interaction might not have happened without the marker that advertises your presence at that location.

Design Choices Allow for a Fully Customized Display

In the past, brick and mortar construction was the norm. Now, you have additional alternatives. Examples include pre-formed foam monuments that easily mimic the look of bricks and stucco, post and panel setups that include electrical cabinets, and metal with acrylic signs that appeal to a contemporary demographic.

Illumination may be built in with LEDs or supplied externally with landscape spotlights. Some clients have had excellent success with the integration of illuminated channel letters with their brick and mortar or foam products. Others like the idea of featuring metal with push-through acrylic lettering that illuminates from the inside of the sign. Choose from shapes that feature curves, straight edges, or display as triangles, squares, and even columns.

Now That You Know What a Monument Sign is, Here is How to Order One

What is a monument sign, if not an opportunity to present your brand message in such a way that it stands out more to the segment of customers who drive past a location at higher rates of speed? Rather than selecting a design because another business features it, discuss your thoughts with our graphic artists. We investigate the zoning rules that govern your area, which determines the acceptable sizing. Next, we help you select a material and display combination that gets across the message you want to convey.

Call us today to schedule a design consultation!

The post What is a Monument Sign and Why Do You Need One? appeared first on Schaefer Sign Works.

Add Plenty of Color to the Mix

Consider the presentation of mixed font heights in vibrant colors. Mixing and matching primary colors, tones from your corporate palette, or even just integrating Greenery, the Pantone color of the year, can have an enormous impact on the brand awareness that consumers develop. They no longer only recognize your company’s name; now, they also come to associate your identity with the vibrant color displays you put on show. Mounted flush to the wall with outside light sources ensuring after-dark illumination is a great display option for your building’s façade.

Say it with Chrome

Remember how we said that you do not want to mimic the look of metal? Well, we make an exception for chrome. If you are in the automotive industry or the tech sector, the look of polished chrome can make a huge difference in the way you portray your brand. The appearance is stylish, sleek, chic, and modern. But you do not have to go for cast metal to get the slight rounding that sets apart plastic letters from metal with its typically angular features. You still enjoy the great look that the plastic brings to the table – complete with rounded fronts.

Combine a Board, Plastic Letters, and Vinyl Lettering

When you really want to go for the gusto, we recommend the combination of multiple materials for the display. For example, a metal or acrylic display board could be the backdrop that holds the rounded plastic lettering. Choose any color of your corporate palette. Include a niche explanation by installing vinyl lettering to the board. This combination of three distinct textures not only heightens the sign’s visual impact but also creates an interesting display of your brand message. Consider augmenting the message with window posters that incorporate three-dimensional images, which creates an even more pronounced visual appeal for your setting.

Buy Plastic Building Sign Letters

Most business clients admit to being overwhelmed with the world of choices that opens up when deciding on plastic letters for the building. Relax! Our graphic artists work with you to discover the look that is exactly right for your needs. We ensure that the products encapsulate your brand message, come in on budget, and look exactly right on the outside of the building. By the way, if you are thinking of adding a scaled down version of the marker as a lobby sign, we can help you with this step, too. More and more companies are now exploring this option to boost brand awareness among passersby and customers even more.

Call us today to schedule a design consultation!

The post How to Boost Brand Awareness with Plastic Building Sign Letters appeared first on Schaefer Sign Works.

Choosing the right metal for the job can be tricky. After all, these signs frequently hide their actual construction behind outstanding facings and eye-catching laminates. To give you a behind-the-scenes look at your options, and help you make an informed buying decision, we will discuss three commonly requested metal materials.

Aluminum Is Ideally suited for Indoor and Outdoor Settings

It does not rust. Insects have no interest in it. Rain or shine, the sign does not rot. Aluminum is almost perfect. We can cut it into the shape of your logo or create dimensional lobby sign letters from it. When melted down, we can create cast aluminum plaques. But there are some caveats. For example, aluminum bends easily. If you place an aluminum panel in a setting where high winds will pull at the material, it may warp.

Dibond Features a Plastic Core Sandwiched Between Two Aluminum Sheets

If you want to maintain some flexibility, consider a thickness of an eighth of an inch. Most business clients opt for the quarter-inch setup instead because they prefer the rigidity of the material. This sign offers more strength than aluminum itself. You frequently see it in use as a real estate sign panel that hangs suspended from an inverted “L” beam.

Alumalite Has the Rigidity Needed to Withstand Bending

Alumalite actually consists of two aluminum sheets we bond to a corrugated plastic interior core. This construction maintains the advantage of being lightweight, which makes these signs ideal for fence displays. Their weight will not cause a fence to sag or fall. At the same time, the unique construction prevents the bending and warping that strong winds bring on. For visual appeal, consider framing the sign to hide the corrugated plastic middle.

Aluminum, Alumalite, and Dibond: Which Metal Office Signs are Right for You?

If you have your heart set on metal signage, which is a great way of introducing consumers to your brand and capitalizing on the excellent looks of the material, we can use the various signage materials in different ways. For example, we would recommend alumalite for a monument sign panel or building sign. Cast aluminum makes a great logo sign. For the lobby, we recommend laser-cut aluminum. If you add messages to the exterior in the form of fence signs, your best selection is the use of alumalite. For interior wayfinding signs and informational products, you cannot go wrong with Dibond.

If we have piqued your interest in learning more about these products, or if you are thinking of adding metal signage to your venue for the first time, discuss your thoughts with our experts!

The post Metal Office Signs 101: Aluminum, Alumalite, and Dibond (oh my!) appeared first on Schaefer Sign Works.

Understand How the Setup Works

The QR code connects the signage at your business to your company’s online presence. Cell phone users download a QR reader app and scan a code. When they follow its link, it may take them to an optimized web page that features your information or special promotion. Because a large percentage of mobile users already have the app downloaded, you cannot go wrong with featuring this marketing tool on your signs. Business clients have had excellent success when presenting their ads in this way.

Pairing Signage with QR Codes

Business owners have found excellent ways of turning their signs into sales agents.

• Connect the consumer to YouTube presentations. Do you advertise your properties with post and panel signs? Add a code. Doing so is an outstanding option for real estate professionals, property developers, management companies, and sales teams who routinely perform product presentations. By featuring online walk-throughs of spaces that are for lease or sale, or by putting product presentations online, you can connect your signs to the product.
• Educate customers on product promotions. If you place your QR code on a vehicle wrap that advertises the latest addition to a main product line, you send the consumer who engages with it to a web page that offers online coupons or special offers. Present contests, reward email newsletter signups with regular special offer alerts or suggest product pairings.
• Point of sale signs can do more than attract attention. With the code in place, they can provide detailed information about warranties and features. Going beyond the highlights of the signage also opens the door for your sales personnel to have a conversation with the shopper about choosing the product and boosting its functionality or enjoyment with an ancillary buy.

Ideal for e-Commerce Stores, Too!

If you do business online for a popular product or service, the code provides those who see it an opportunity to connect with your e-commerce store right then and there. These spur of the moment interactions may also send additional shoppers to your social media site, which can substantially increase the online buzz about the product as well as the store.

Ideal business signs and graphics for the display of the QR square include vehicle graphics and wraps, window graphics, banners, posters, decals, and similar products. We routinely work with business clients who are familiar with the technology and actively employ it in their day-to-day advertising and branding.

Contact our experts today to see how easy it is to incorporate the codes into your next signage product!

The post How to Use a QR Code with Business Signs and Graphics appeared first on Schaefer Sign Works.